Effective date: 2026
Website: DonCapi.com
Brand: DonCapi™
Email: Ciao@DonCapi.com
This Newsletter & Marketing Preferences Policy explains how DonCapi™ may send marketing messages, newsletters, product updates, offers, restock alerts, abandoned basket reminders, creator campaigns and brand communications.
This policy should be read together with our Privacy Policy, Cookie Policy, Terms and Conditions, Promotion Terms, and any marketing signup wording shown on DonCapi.com.
You can unsubscribe from DonCapi™ marketing at any time.
1. Who We Are
DonCapi™
41 Norman Avenue
London
N22 5ES
United Kingdom
Email: Ciao@DonCapi.com
Website: DonCapi.com
In this policy, “DonCapi™”, “we”, “us” and “our” refer to DonCapi™. “You” and “your” refer to customers, subscribers, account holders and website users.
2. What Marketing Messages May Include
DonCapi™ marketing may include:
- newsletters;
- new arrivals;
- product launches;
- collection updates;
- restock alerts;
- limited drops;
- discount codes;
- sale announcements;
- seasonal offers;
- style guides;
- Lookbook updates;
- Journal articles;
- abandoned basket reminders;
- back-in-stock alerts;
- customer rewards;
- creator or influencer campaigns;
- brand news;
- surveys or feedback requests;
- competition or giveaway updates.
We aim for DonCapi™ marketing to be relevant, stylish and useful — not spammy.
3. Marketing Channels
Depending on the features enabled on DonCapi.com, we may send or show marketing through:
- email;
- SMS, if enabled;
- push notifications, if enabled;
- website pop-ups or banners;
- social media advertising;
- retargeting adverts, where cookies are accepted;
- abandoned basket emails;
- back-in-stock notifications;
- account messages;
- direct messages only where lawful and appropriate.
The exact channels used may change as DonCapi™ develops.
4. Consent and Soft Opt-In
Where required, we will ask for your consent before sending electronic marketing.
In some cases, we may rely on the UK “soft opt-in” rule for existing customers where legally allowed.
This may apply where:
- you gave us your details during a sale or negotiation for a sale;
- we are marketing similar DonCapi™ products or services;
- you were given a clear chance to opt out when your details were collected;
- you are given a clear chance to opt out in every marketing message.
We will not rely on soft opt-in where it does not apply.
5. Newsletter Signup
You may be able to subscribe to the DonCapi™ newsletter through:
- website footer signup;
- checkout signup;
- account settings;
- pop-up forms;
- product pages;
- promotion pages;
- competition forms;
- back-in-stock alerts;
- event or collaboration forms.
When signing up, we may collect:
- email address;
- name, if provided;
- marketing preferences;
- signup date and time;
- IP address or consent record, where needed;
- source of signup;
- product or collection interests, if selected.
6. Checkout Marketing Choices
At checkout, you may be asked whether you want to receive DonCapi™ marketing.
Marketing signup should be separate from accepting Terms and Conditions.
You do not need to accept marketing to place an order.
You can unsubscribe later even if you choose to sign up at checkout.
7. Abandoned Basket Reminders
If you add products to your basket but do not complete checkout, DonCapi™ may send abandoned basket reminders where legally permitted.
These reminders may include:
- products left in your basket;
- product images;
- price information;
- checkout link;
- limited-time discount, where available;
- reminder of stock or availability.
You can opt out of abandoned basket marketing.
Basket and checkout service emails may still be sent where needed for order or account functionality.
8. Back-in-Stock and Restock Alerts
If enabled, you may be able to request alerts when a product, size or colour is back in stock.
Restock alerts may include:
- product name;
- size or colour;
- stock update;
- link to product page;
- related product suggestions.
A restock alert may be treated as marketing or service communication depending on how it is requested and used.
You can opt out where applicable.
9. Discounts and Promotions
Marketing emails may include discount codes, sales, free delivery offers, bundle offers, limited drops or seasonal promotions.
Promotions may be subject to separate terms, including:
- expiry dates;
- minimum spend;
- product exclusions;
- one use per customer;
- limited stock;
- regional restrictions;
- non-combination with other offers.
Please read our Promotion Terms before using a promotion.
10. Personalised Marketing
Where permitted, DonCapi™ may personalise marketing based on:
- products viewed;
- products bought;
- basket activity;
- size or style interests;
- collection preferences;
- location at country or region level;
- email engagement;
- customer account activity;
- marketing preferences;
- cookie choices.
Personalisation helps us show more relevant fashion content, but you can opt out of marketing at any time.
Where cookies or similar tracking are required for personalisation, we will follow our Cookie Policy.
11. Social Media Advertising
DonCapi™ may use social media advertising to promote products, collections, offers or brand content.
This may involve platforms such as:
- Instagram;
- Facebook;
- TikTok;
- Pinterest;
- YouTube;
- X/Twitter;
- other advertising platforms.
Where required, marketing cookies or similar technologies will only be used with your consent.
Social media platforms may also process personal information under their own privacy policies.
12. Creator, Influencer and Affiliate Campaigns
DonCapi™ may work with creators, influencers, affiliates or partners.
Creator campaigns may include:
- discount codes;
- gifted items;
- paid partnerships;
- affiliate links;
- sponsored posts;
- product reviews;
- outfit content;
- launch campaigns.
Creators and affiliates should clearly disclose paid, gifted, affiliate or sponsored content.
DonCapi™ does not want hidden advertising or misleading endorsements.
13. Competitions and Giveaways
If you enter a DonCapi™ competition or giveaway, we may use your contact details to administer the promotion.
We will only send general marketing if:
- you have opted in; or
- another lawful basis applies.
Competition entry should not automatically force you to receive unrelated marketing unless this is clearly explained and lawful.
Please read the relevant competition or giveaway terms.
14. Service Messages Are Different From Marketing
Even if you unsubscribe from marketing, we may still send service messages.
Service messages may include:
- order confirmations;
- payment confirmations;
- delivery updates;
- dispatch notices;
- return updates;
- refund confirmations;
- account security emails;
- password reset emails;
- product safety notices;
- recall notices;
- privacy or legal notices;
- customer support replies.
These are not general marketing messages.
15. How to Unsubscribe
You can unsubscribe from marketing at any time.
You may be able to unsubscribe by:
- clicking the unsubscribe link in an email;
- changing account preferences;
- replying or contacting us where appropriate;
- emailing Ciao@DonCapi.com.
Once you unsubscribe, we will stop sending marketing to that address as soon as reasonably possible.
Some systems may take a short time to update.
16. Suppression Lists
If you unsubscribe, we may keep your email address or contact details on a suppression list.
A suppression list helps us make sure we do not send you further marketing by mistake.
This is not the same as keeping you subscribed.
17. Updating Your Preferences
Where available, you may be able to choose what type of DonCapi™ marketing you receive, such as:
- new arrivals;
- limited drops;
- restocks;
- discounts;
- Journal updates;
- Lookbook updates;
- style guides;
- creator campaigns;
- sustainability or quality updates.
Preference tools may not always be available at launch, but we may add them as DonCapi.com develops.
18. Marketing to Existing Customers
If you buy from DonCapi™, we may contact you about similar clothing, accessories or related products where legally allowed.
You will always be given a clear way to opt out.
If you opt out, we will respect that choice.
19. Bought-In Lists
DonCapi™ does not intend to use bought-in consumer email lists for general marketing.
If this ever changes, we would need to ensure that any marketing use is lawful, transparent and compliant with applicable rules.
20. Refer-a-Friend Marketing
If DonCapi™ later offers refer-a-friend features, separate rules may apply.
Referral schemes must not be used to spam people or send marketing to people who have not agreed where consent is required.
Referral rewards may be refused if the scheme is misused.
21. Email Tracking
Marketing emails may use tracking technologies to help us understand:
- whether emails are opened;
- which links are clicked;
- which products are popular;
- whether campaigns are working;
- whether emails are delivered properly;
- whether customers unsubscribe.
Where required, this may depend on your cookie or marketing preferences.
Please read our Privacy Policy and Cookie Policy for more information.
22. Your Privacy Rights
You may have rights under UK data protection law, including rights to:
- access your personal data;
- correct inaccurate data;
- request deletion;
- object to direct marketing;
- restrict certain processing;
- withdraw consent where consent is used;
- complain about data handling.
For privacy requests, contact:
Please read our Privacy Policy for full details.
23. Children and Marketing
DonCapi.com is not intended for children under 13.
We do not knowingly send marketing to children under 13.
If you are aged 13 to 17, you should use DonCapi.com with the involvement of a parent or guardian, especially when signing up to marketing, entering promotions or placing orders.
24. How Often We Send Marketing
Marketing frequency may vary.
We may send more emails during:
- new collection launches;
- limited drops;
- seasonal sales;
- restocks;
- promotional events;
- major brand updates.
We aim to avoid excessive marketing.
You can unsubscribe at any time.
25. Accuracy of Marketing Content
We aim for DonCapi™ marketing to be clear and accurate.
However, product availability, prices, discounts and delivery estimates may change.
If a marketing email contains an obvious error, we may correct it and are not required to honour the error where it is clear and unreasonable.
Promotion rules may apply.
26. Suspicious Marketing Messages
Be cautious of fake emails or messages pretending to be DonCapi™.
Official DonCapi™ contact:
Official website:
DonCapi.com
DonCapi™ will not ask you to send full card numbers, card security codes, passwords or banking login details by email or direct message.
If you receive a suspicious message, contact us.
27. Changes to This Policy
We may update this Newsletter & Marketing Preferences Policy from time to time.
Changes may be made because of:
- new marketing tools;
- new legal guidance;
- new website features;
- new preference options;
- new advertising platforms;
- changes to DonCapi™ campaigns.
The latest version will be posted on DonCapi.com.
28. Contact DonCapi™
For marketing preferences, unsubscribe help or newsletter questions, contact:
DonCapi™
41 Norman Avenue
London
N22 5ES
United Kingdom
Email: Ciao@DonCapi.com
Website: DonCapi.com
29. Related Pages
You may also wish to read:
- Privacy Policy;
- Cookie Policy;
- Promotion Terms;
- Customer Reviews & User Content Policy;
- Secure Shopping;
- Terms and Conditions;
- Contact DonCapi™.
30. Brand Notice
DonCapi™ is a premium clothing and lifestyle brand. Any Italian-inspired, cinematic, luxury, old-world or characterful brand theme used on DonCapi.com is for lawful fashion branding and creative style only.
DonCapi™ does not promote unlawful activity, violence, intimidation, organised crime, harassment, exploitation or illegal conduct.
31. Copyright Notice
© 2026 – DonCapi™ – All rights reserved.