Effective date: 2026
Website: DonCapi.com
Brand: DonCapi™
Email: Ciao@DonCapi.com
DonCapi™ values honest customer feedback.
This Customer Reviews & User Content Policy explains how product reviews, star ratings, customer photos, comments, testimonials, social media posts and other user-generated content may be submitted, displayed, moderated and used on DonCapi.com or DonCapi™ marketing channels.
We want customer reviews and user content to be genuine, useful, fair and trustworthy.
This policy should be read together with our Terms and Conditions, Privacy Policy, Cookie Policy, Promotion Terms, Complaints Policy, Brand Protection & Anti-Counterfeit, and any rules shown where reviews or content are submitted.
1. Who We Are
DonCapi™
41 Norman Avenue
London
N22 5ES
United Kingdom
Email: Ciao@DonCapi.com
Website: DonCapi.com
In this policy, “DonCapi™”, “we”, “us” and “our” refer to DonCapi™. “You” and “your” refer to customers, reviewers, website users, account holders and people who submit content to DonCapi™.
2. What This Policy Covers
This policy may apply to:
- product reviews;
- star ratings;
- written testimonials;
- customer photos;
- customer videos;
- product questions and answers;
- comments;
- social media tags;
- outfit photos;
- lookbook submissions;
- competition or giveaway entries;
- customer feedback forms;
- survey responses;
- influencer or creator content;
- any content submitted to DonCapi™ for possible publication.
3. Our Review Principles
DonCapi™ aims to handle reviews and customer content in a way that is:
- honest;
- transparent;
- fair;
- lawful;
- useful to customers;
- respectful;
- not misleading;
- not manipulated;
- not fake;
- not abusive;
- not commercially deceptive.
We do not want fake praise, hidden incentives, manipulated ratings or misleading customer feedback.
Trust matters more than artificial hype.
4. Genuine Reviews Only
Reviews should be genuine and based on a real experience.
You should only leave a review if you have:
- bought the product;
- received the product;
- used or tried the product;
- had a genuine customer service experience;
- interacted with DonCapi™ in a real way.
You must not submit fake reviews or reviews written on behalf of someone else without permission.
5. No Fake Reviews
You must not submit, arrange, encourage or publish fake reviews.
Fake reviews may include:
- reviews from people who never bought or used the product;
- reviews written by bots;
- reviews created using fake accounts;
- reviews copied from another website;
- reviews written by staff pretending to be customers;
- reviews written by suppliers pretending to be customers;
- reviews created to unfairly harm DonCapi™ or another business;
- reviews created in exchange for hidden payment or reward;
- reviews generated in bulk;
- reviews that misrepresent the customer experience.
DonCapi™ may remove, reject or investigate reviews that appear fake, misleading or suspicious.
6. Incentivised Reviews
Sometimes customers, creators or partners may receive a product, discount, gift, payment or other benefit.
If a review or post is incentivised, this must be made clear.
Examples of incentives may include:
- free product;
- discounted product;
- gift card;
- store credit;
- payment;
- affiliate commission;
- creator partnership;
- competition entry;
- loyalty points;
- early access;
- gifted item;
- sponsorship.
If you received any benefit connected to your review or content, you must disclose it clearly.
Examples:
“Gifted by DonCapi™.”
“Received a discount in exchange for honest feedback.”
“Paid partnership with DonCapi™.”
“Affiliate link.”
Hidden incentivised reviews are not allowed.
7. Staff, Family, Supplier and Partner Reviews
If a review is submitted by someone connected to DonCapi™, that connection must be clear.
This may include:
- staff;
- contractors;
- family members;
- suppliers;
- fulfilment partners;
- creators;
- affiliates;
- ambassadors;
- agencies;
- business partners.
Connected people must not pretend to be ordinary independent customers.
DonCapi™ may remove reviews where a connection is hidden or unclear.
8. Review Moderation
DonCapi™ may moderate reviews before or after publication.
Moderation may include checking whether a review:
- appears genuine;
- relates to the product;
- contains abusive language;
- includes private information;
- includes illegal content;
- includes spam;
- contains offensive material;
- makes unsupported serious claims;
- includes links or advertising;
- appears fake or manipulated;
- breaches this policy.
Moderation is not intended to remove genuine negative reviews simply because they are negative.
9. Negative Reviews
DonCapi™ may publish genuine negative reviews where they comply with this policy.
A review should not be removed only because it is critical.
However, we may remove or refuse a negative review if it contains:
- abuse;
- threats;
- discrimination;
- personal data;
- false statements;
- spam;
- irrelevant content;
- offensive content;
- unlawful content;
- competitor advertising;
- fake claims;
- private customer service details;
- unsupported allegations of crime or serious wrongdoing.
If you have a complaint requiring support, contact us directly at:
10. What Reviews Should Include
Useful reviews may mention:
- product fit;
- sizing;
- fabric feel;
- colour;
- quality;
- comfort;
- delivery experience;
- packaging;
- print or embroidery quality;
- whether the item matched the description;
- whether you would recommend it;
- how you styled the item.
Good reviews help other customers choose confidently.
11. What Reviews Must Not Include
Reviews and user content must not include:
- false information;
- abusive language;
- threats;
- harassment;
- discrimination;
- hate speech;
- obscene material;
- spam;
- malware links;
- personal information about someone else;
- full addresses;
- phone numbers;
- payment details;
- order details that should stay private;
- defamatory claims;
- illegal content;
- counterfeit promotion;
- competitor advertising;
- unrelated political or religious arguments;
- sexually explicit material;
- images of children without appropriate permission;
- content that infringes intellectual property rights.
12. Product Relevance
Product reviews should relate to the product being reviewed.
For example, a hoodie review should be about the hoodie, not an unrelated delivery complaint for a different order.
If your issue is about delivery, refunds, payments or customer support, we may direct you to the relevant support process instead.
Relevant pages include:
- Delivery Policy;
- Returns & Refunds Policy;
- Complaints Policy;
- Contact DonCapi™.
13. Star Ratings
Star ratings should reflect your genuine experience.
You should not give a rating that is intentionally false, manipulated or unrelated to the product.
DonCapi™ may investigate suspicious rating patterns, including:
- repeated identical ratings;
- multiple reviews from the same person;
- unusual review spikes;
- reviews from fake accounts;
- reviews linked to incentives without disclosure;
- reviews from suspicious IP addresses;
- reviews that appear automated.
14. Verified Purchaser Labels
Where possible, DonCapi.com may show whether a review comes from a verified purchaser.
A verified purchaser label usually means the review is linked to an order placed on DonCapi.com.
A review without a verified purchaser label may still be genuine, but customers should consider the context.
DonCapi™ should not falsely label reviews as verified if they are not verified.
15. Review Sorting and Display
Reviews may be displayed, sorted or filtered by:
- newest;
- oldest;
- highest rated;
- lowest rated;
- most helpful;
- verified purchase;
- product variation;
- image reviews;
- selected featured reviews.
If review sorting or filtering affects what customers see, DonCapi™ aims not to present reviews in a misleading way.
We do not aim to hide genuine negative reviews to create a false impression.
16. Editing Reviews
DonCapi™ may correct or edit reviews only where appropriate, such as to:
- remove personal data;
- remove offensive words;
- remove spam links;
- fix formatting issues;
- shorten content for display;
- remove unrelated content;
- comply with legal obligations.
We should not edit a review in a way that changes its meaning or makes a negative review look positive.
17. Removing Reviews
DonCapi™ may remove or reject reviews that breach this policy.
Reasons may include:
- fake review;
- hidden incentive;
- conflict of interest;
- abusive content;
- spam;
- irrelevant content;
- personal data;
- unlawful content;
- harassment;
- intellectual property infringement;
- misleading claims;
- duplicated review;
- review manipulation;
- security risk.
If your review is removed and you believe this was unfair, contact us.
Email: Ciao@DonCapi.com
18. Customer Photos and Videos
Customers may be able to submit photos or videos showing DonCapi™ products.
By submitting photos or videos, you confirm that:
- the content is yours or you have permission to use it;
- anyone shown in the content has given permission;
- you are not violating anyone’s privacy;
- you are not infringing copyright or other rights;
- the content does not show unlawful, harmful or offensive material;
- the content is suitable for publication by a clothing brand.
Do not upload images of children unless you are the parent or guardian or have clear permission from the parent or guardian.
19. Permission to Use Submitted Content
When you submit reviews, photos, videos, testimonials or other content to DonCapi™, you give DonCapi™ permission to use that content for purposes connected with the brand.
This may include use on:
- DonCapi.com;
- product pages;
- review sections;
- Lookbook;
- Journal;
- email marketing;
- social media;
- paid adverts;
- promotional graphics;
- customer galleries;
- internal quality review.
This permission is worldwide, royalty-free and non-exclusive.
You still own your own content, but you allow DonCapi™ to use it as described in this policy.
20. Social Media Tags and Hashtags
If you tag DonCapi™ or use DonCapi™ hashtags on social media, we may contact you to ask for permission to share your content.
Where appropriate, we may repost or feature public content connected to DonCapi™ products.
If you do not want us to use your content, do not submit it directly to us or give permission for reposting.
If you want previously featured content removed, contact:
21. Your Responsibilities
You are responsible for the content you submit.
You must make sure your content is:
- accurate;
- lawful;
- genuinely yours;
- not misleading;
- not copied;
- not abusive;
- not infringing;
- not fake;
- not secretly incentivised.
You may be responsible for losses or claims caused by content you submit if it breaches this policy or the law.
22. DonCapi™ Rights
DonCapi™ may:
- publish reviews;
- refuse reviews;
- moderate reviews;
- remove reviews;
- request more information;
- mark reviews as incentivised;
- mark reviews as verified purchaser where appropriate;
- investigate suspicious reviews;
- prevent review misuse;
- use customer content with permission;
- report unlawful content where appropriate.
We are not required to publish every review or item of user content submitted.
23. Review Manipulation
You must not attempt to manipulate DonCapi™ reviews or ratings.
Examples include:
- creating multiple accounts;
- submitting multiple reviews for the same product without reason;
- paying others to leave reviews;
- threatening negative reviews unless compensated;
- offering positive reviews in exchange for benefits without disclosure;
- using fake identities;
- using bots or automated tools;
- leaving competitor sabotage reviews;
- posting reviews for products you did not experience.
Review manipulation may result in removal of content, account restrictions, order refusal or further action.
24. Competitor and Third-Party Content
Reviews must not be used to advertise competitors, promote unrelated businesses or direct customers away from DonCapi.com.
Comparisons should be honest, relevant and not misleading.
You must not upload content that belongs to another brand, creator, photographer or customer without permission.
25. Privacy in Reviews
Reviews and user content may be public.
Do not include:
- full name if you do not want it public;
- home address;
- phone number;
- email address;
- payment details;
- tracking number;
- private messages;
- medical information;
- information about children;
- information about another person without permission.
DonCapi™ may remove personal data from reviews where appropriate.
Please read our Privacy Policy for more information.
26. Complaints and Customer Service Issues
If your issue needs customer support, contact:
Reviews are useful for customer feedback, but they may not be the fastest way to resolve:
- missing orders;
- refund issues;
- returns;
- faulty items;
- payment problems;
- account access;
- privacy requests.
For formal complaints, please read our Complaints Policy.
27. Testimonials in Marketing
If DonCapi™ uses a customer review or testimonial in marketing, we aim to make sure it is genuine and not misleading.
We may use reviews in:
- product pages;
- homepage sections;
- adverts;
- emails;
- social media posts;
- collection pages;
- Lookbook pages;
- Journal articles.
Where a testimonial includes factual claims, DonCapi™ may need evidence to support those claims.
Testimonials should not create a misleading impression about typical results, product quality, delivery, fit or customer experience.
28. Influencer, Creator and Affiliate Content
Influencers, creators, affiliates and partners must clearly disclose commercial relationships with DonCapi™.
Examples of disclosure may include:
- Ad
- Gifted
- Paid partnership
- Affiliate link
- PR product
- Sponsored by DonCapi™
Disclosures should be clear, visible and not hidden.
Creators must not make false or misleading claims about DonCapi™ products, discounts, delivery, quality, sizing, stock or results.
29. Reporting a Fake or Misleading Review
If you believe a review on DonCapi.com is fake, misleading, abusive or otherwise inappropriate, contact:
Please include:
- product page URL;
- review name or date;
- screenshot;
- reason for concern;
- any evidence you have.
We will review credible reports and take action where appropriate.
30. Data Retention
We may keep records of reviews and moderation decisions to:
- operate review features;
- prevent fake reviews;
- comply with legal obligations;
- protect customers;
- handle complaints;
- defend legal claims;
- improve products;
- improve customer experience.
Personal information is handled in accordance with our Privacy Policy.
31. Changes to This Policy
We may update this Customer Reviews & User Content Policy from time to time.
Changes may be made because of:
- new review features;
- new legal guidance;
- new product categories;
- new social media use;
- new content submission tools;
- changes to moderation processes;
- customer safety concerns.
The latest version will be posted on DonCapi.com.
32. Contact DonCapi™
For review, testimonial or user content questions, contact:
DonCapi™
41 Norman Avenue
London
N22 5ES
United Kingdom
Email: Ciao@DonCapi.com
Website: DonCapi.com
33. Related Pages
You may also wish to read:
- Terms and Conditions;
- Privacy Policy;
- Cookie Policy;
- Promotion Terms;
- Complaints Policy;
- Brand Protection & Anti-Counterfeit;
- Secure Shopping;
- Contact DonCapi™.
34. Brand Notice
DonCapi™ is a premium clothing and lifestyle brand. Any Italian-inspired, cinematic, luxury, old-world or characterful brand theme used on DonCapi.com is for lawful fashion branding and creative style only.
DonCapi™ does not promote unlawful activity, violence, intimidation, organised crime, harassment, exploitation or illegal conduct.
35. Copyright Notice
© 2026 – DonCapi™ – All rights reserved.