Effective date: 2026
Website: DonCapi.com
Brand: DonCapi™
Email: Ciao@DonCapi.com
This Privacy Policy explains how DonCapi™ collects, uses, stores, shares and protects personal information when you visit DonCapi.com, create an account, place an order, contact us, subscribe to marketing, use our website features, interact with our brand, or otherwise provide personal information to us.
DonCapi™ respects your privacy and is committed to handling personal information lawfully, fairly and transparently. We aim to keep our privacy practices clear, modern, secure and respectful.
This Privacy Policy should be read together with our Terms and Conditions, Cookie Policy, Returns Policy, Delivery Policy and any other notices shown at checkout or elsewhere on DonCapi.com.
1. Who We Are
For the purposes of UK data protection law, the data controller is:
DonCapi™
41 Norman Avenue
London
N22 5ES
United Kingdom
Email: Ciao@DonCapi.com
Website: DonCapi.com
In this Privacy Policy, “DonCapi™”, “we”, “us” and “our” refer to DonCapi™. “You” and “your” refer to visitors, customers, account holders, subscribers and other people who interact with us.
2. The Laws This Policy Refers To
This Privacy Policy is intended to reflect applicable UK privacy and consumer-related rules, including where relevant:
- the UK General Data Protection Regulation, known as the UK GDPR;
- the Data Protection Act 2018;
- the Privacy and Electronic Communications Regulations 2003, known as PECR;
- the Consumer Rights Act 2015;
- the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013;
- ecommerce and distance-selling information requirements;
- applicable guidance from the UK Information Commissioner’s Office, known as the ICO.
This Privacy Policy does not replace legal advice. If DonCapi™ later becomes a limited company, appoints a data protection officer, sells internationally, uses complex advertising tracking, or processes sensitive personal data at scale, this policy should be reviewed and updated.
3. What Personal Information We Collect
We may collect and process the following categories of personal information.
3.1 Identity information
This may include:
- full name;
- username or account name;
- billing name;
- delivery recipient name;
- account profile information;
- customer reference or order number.
3.2 Contact information
This may include:
- email address;
- billing address;
- delivery address;
- telephone number;
- contact preferences;
- communication history with us.
3.3 Order and transaction information
This may include:
- products ordered;
- clothing size, colour and style preferences;
- order value;
- discount codes used;
- delivery method;
- return or exchange information;
- refund information;
- customer service notes;
- order status and fulfilment information.
3.4 Payment information
Payments may be processed by third-party payment providers such as card processors, PayPal, Stripe, Klarna, Apple Pay, Google Pay or similar services, depending on what payment options are available on DonCapi.com.
We do not intend to store full card numbers or full payment card security details on our own systems. Payment providers may process payment card details, fraud checks and payment authentication information in accordance with their own privacy terms.
We may receive limited payment-related information such as:
- payment status;
- transaction reference;
- last four digits of a payment card;
- payment method type;
- billing address confirmation;
- fraud screening result;
- refund confirmation.
3.5 Account information
If you create an account, we may process:
- login details;
- encrypted password;
- account preferences;
- saved addresses;
- order history;
- wishlist or saved items;
- abandoned basket information;
- marketing preferences;
- security logs linked to your account.
You are responsible for keeping your login details secure and for not sharing your password with anyone else.
3.6 Website, device and technical information
When you use DonCapi.com, we may collect technical data such as:
- IP address;
- browser type and version;
- device type;
- operating system;
- referral source;
- pages viewed;
- time and date of visit;
- session activity;
- approximate location based on IP address;
- cookie identifiers;
- analytics information;
- error logs;
- security logs.
3.7 Marketing and communication information
This may include:
- newsletter subscription status;
- marketing opt-in or opt-out records;
- email open and click information where permitted;
- preferences for fashion drops, restocks, promotions and product updates;
- responses to surveys, giveaways, promotions or campaigns;
- social media interactions with DonCapi™.
3.8 Customer service and support information
If you contact us, we may process:
- your message;
- attachments or images you provide;
- complaint details;
- delivery questions;
- sizing questions;
- return or exchange requests;
- internal notes needed to deal with your request.
3.9 User-generated content
If DonCapi.com allows reviews, comments, uploads, photos, social tagging, product questions or community features, we may process the content you choose to submit.
You should not upload or post personal information about someone else unless you have their permission.
3.10 Information from third parties
We may receive information from:
- payment providers;
- delivery companies;
- fraud prevention providers;
- analytics providers;
- ecommerce platform providers;
- social media platforms;
- advertising partners;
- customer review platforms;
- suppliers, fulfilment partners or dropshipping partners.
This may include delivery updates, payment confirmation, fraud alerts, customer engagement data, or information needed to complete your order.
4. Special Category Data
We do not intentionally collect special category personal data, such as information about health, religion, ethnicity, biometric data, political opinions, trade union membership or sex life.
However, you may choose to tell us information that could reveal sensitive details, for example if you contact us about clothing needs linked to a disability, medical condition, accessibility issue or other personal circumstance.
Where you voluntarily provide this type of information, we will only use it where necessary to respond to your request, make reasonable adjustments where appropriate, provide customer support, comply with legal obligations, or protect your vital interests where relevant.
Please avoid sending sensitive information unless it is necessary for your request.
5. Children’s Privacy
DonCapi.com is not intended for children under 13.
If you are under 13, you should not create an account, place an order, subscribe to marketing or send us personal information.
If you are aged 13 to 17, you should only use DonCapi.com with the involvement and permission of a parent or guardian, especially when placing an order or using payment details.
If we become aware that we have collected personal information from a child without appropriate permission, we may delete the information or take other reasonable steps.
6. How We Collect Personal Information
We collect personal information in the following ways.
6.1 Directly from you
For example, when you:
- visit DonCapi.com;
- create an account;
- place an order;
- subscribe to emails;
- complete a form;
- contact customer support;
- request a return or refund;
- enter a promotion;
- leave a review;
- interact with us on social media.
6.2 Automatically
For example, through:
- cookies;
- analytics tools;
- server logs;
- security monitoring;
- device identifiers;
- website performance tools.
6.3 From third parties
For example, from:
- payment providers;
- delivery couriers;
- fraud prevention services;
- ecommerce platform tools;
- social media platforms;
- advertising networks;
- fulfilment partners;
- email marketing providers.
7. Why We Use Personal Information and Our Lawful Bases
UK data protection law requires us to have a lawful basis for using personal information. Depending on the situation, we may rely on contract, legal obligation, legitimate interests, consent or vital interests.
7.1 To process and deliver your order
We use your information to:
- accept and confirm orders;
- process payments;
- prepare products;
- arrange fulfilment;
- deliver clothing and related items;
- provide order updates;
- deal with returns, refunds and exchanges.
Lawful basis: contract, legal obligation and legitimate interests.
7.2 To manage your account
We use account information to:
- create and maintain your account;
- allow login and checkout;
- save preferences;
- show order history;
- manage security;
- provide customer support.
Lawful basis: contract and legitimate interests.
7.3 To provide customer service
We use your information to:
- reply to messages;
- answer sizing, delivery or product questions;
- investigate complaints;
- resolve order problems;
- manage refunds and returns.
Lawful basis: contract, legal obligation and legitimate interests.
7.4 To improve DonCapi.com
We may use website and customer behaviour data to:
- improve website design;
- understand popular products;
- fix technical issues;
- improve speed and usability;
- improve product descriptions;
- improve the customer journey;
- test new features.
Lawful basis: legitimate interests and, where required for cookies or similar technologies, consent.
7.5 To prevent fraud and protect security
We may use personal information to:
- detect suspicious activity;
- prevent fraudulent orders;
- protect accounts;
- protect payment processes;
- protect DonCapi.com against attacks;
- maintain logs and technical security.
Lawful basis: legitimate interests and legal obligation.
7.6 To comply with legal obligations
We may use personal information to:
- keep accounting and tax records;
- respond to lawful requests;
- comply with consumer rights laws;
- handle disputes;
- keep required business records;
- comply with data protection obligations.
Lawful basis: legal obligation and legitimate interests.
7.7 To send service messages
We may send non-marketing messages, such as:
- order confirmation;
- payment confirmation;
- dispatch notice;
- delivery updates;
- return or refund updates;
- account security emails;
- changes to important policies;
- customer service replies.
Lawful basis: contract, legal obligation and legitimate interests.
7.8 To send marketing
Where permitted, we may send marketing about:
- new clothing drops;
- restocks;
- collections;
- promotions;
- style edits;
- brand news;
- loyalty offers;
- abandoned basket reminders.
Lawful basis: consent, or legitimate interests where the law allows limited marketing to existing customers and you are given a clear opportunity to opt out.
You can unsubscribe from marketing at any time.
7.9 To personalise your experience
We may use information such as product views, basket activity, order history and preferences to:
- show relevant products;
- recommend sizes or styles;
- personalise emails;
- remember basket items;
- improve your shopping experience.
Lawful basis: legitimate interests and, where required for cookies or tracking, consent.
8. Legitimate Interests
Where we rely on legitimate interests, we consider whether our interests are balanced against your rights, freedoms and expectations.
Our legitimate interests may include:
- operating and improving DonCapi.com;
- providing a smooth customer experience;
- protecting against fraud;
- securing our website;
- understanding product demand;
- managing customer relationships;
- responding to enquiries;
- keeping business records;
- promoting DonCapi™ to customers in a fair and lawful way;
- protecting our legal rights.
You have the right to object to processing based on legitimate interests in certain circumstances.
9. Marketing Communications
We may send you marketing communications if you have opted in, or where the law allows us to contact existing customers about similar products or services and you have not opted out.
Marketing may be sent by email, SMS, push notification, social media advertising or similar channels, depending on what services we use and what choices you make.
You can opt out of marketing at any time by:
- clicking the unsubscribe link in marketing emails;
- changing your account preferences, where available;
- contacting us at Ciao@DonCapi.com.
Opting out of marketing does not stop important service messages about your orders, account, security, delivery, returns or legal notices.
We do not intend to sell your personal information to third parties for their own direct marketing.
10. Abandoned Basket Emails
If you add products to your basket but do not complete checkout, we may send a reminder if this is allowed by law and your marketing preferences.
Abandoned basket messages may include the products you viewed or added to your basket.
You can opt out of these messages at any time.
11. Cookies and Similar Technologies
DonCapi.com may use cookies and similar technologies such as pixels, tags, local storage, device identifiers and analytics scripts.
Cookies help us:
- make the website work;
- remember basket items;
- keep you logged in;
- process checkout;
- protect website security;
- measure website performance;
- understand customer behaviour;
- improve products and marketing;
- show relevant adverts where permitted.
11.1 Strictly necessary cookies
These are required for the website to function. They may support:
- checkout;
- basket;
- account login;
- security;
- fraud prevention;
- cookie preference storage;
- load balancing;
- payment processing.
These cookies may be used without consent where they are strictly necessary.
11.2 Analytics cookies
Analytics cookies help us understand how people use DonCapi.com. They may tell us which pages are visited, which products are popular, where users drop off, and whether the site is working properly.
Where required, we will ask for your consent before using analytics cookies.
11.3 Marketing and advertising cookies
Marketing cookies may help us measure campaigns, show relevant adverts, build audiences, limit repeated ads and understand conversions.
Where required, we will ask for your consent before using marketing cookies.
11.4 Managing cookies
You can manage cookies through:
- our cookie banner or cookie settings tool, where available;
- your browser settings;
- device settings;
- third-party opt-out tools, where available.
Blocking some cookies may affect website functionality, including basket, checkout or account features.
A separate Cookie Policy may provide more detail about the cookies used on DonCapi.com.
12. Payment Providers
We may use third-party payment providers to process payments securely.
These providers may process your information as independent controllers or processors depending on the service. They may use your information for payment processing, fraud prevention, legal compliance and dispute handling.
Payment providers may include, depending on availability:
- Stripe;
- PayPal;
- Klarna;
- Apple Pay;
- Google Pay;
- card networks;
- banking or payment authentication providers.
You should review the privacy information provided by the payment provider you choose at checkout.
13. Delivery, Fulfilment and Dropshipping Partners
To deliver your order, we may share necessary information with:
- couriers;
- postal services;
- warehouse providers;
- fulfilment partners;
- clothing suppliers;
- print-on-demand partners;
- dropshipping suppliers;
- returns processors.
This information may include:
- name;
- delivery address;
- email address;
- phone number;
- order number;
- product details;
- delivery instructions;
- return information.
We only share information that is reasonably necessary to fulfil, deliver, track, return or support your order.
If a product is fulfilled by a third-party supplier, your information may be processed by that supplier to complete the order. We expect suppliers and fulfilment partners to protect personal information and use it only for agreed purposes.
14. Product Reviews and User Content
If DonCapi.com allows product reviews, comments, photos, ratings or similar content, your submitted content may be visible to other users.
We may display:
- your review;
- rating;
- first name, username or display name;
- product purchased;
- image or content you submit;
- date of review.
Please do not include private information in public reviews.
We may moderate, remove or refuse user content that contains personal data, offensive content, unlawful material, spam, fake reviews or content that breaches our rules.
15. Social Media
If you interact with DonCapi™ on social media, the relevant social media platform may process your information according to its own privacy terms.
We may see information such as your username, profile, comments, messages, likes, shares, tags or posts depending on your privacy settings.
If you message us through social media, we may use your message to respond to your enquiry.
16. Competitions, Giveaways and Promotions
If we run competitions, giveaways or promotions, we may collect information needed to administer them, such as:
- name;
- email address;
- social media handle;
- delivery address if you win a physical prize;
- eligibility information;
- entry content.
Additional terms may apply to each promotion.
17. Fraud Prevention and Security Checks
We may use fraud prevention tools to help detect suspicious activity and protect customers, DonCapi™ and payment systems.
This may involve checking:
- payment details;
- billing and delivery address;
- IP address;
- order patterns;
- device information;
- account activity;
- chargeback history;
- fraud indicators.
Where fraud is suspected, we may delay, cancel or refuse an order, request additional verification, restrict account access, or report the matter where required or permitted by law.
18. Who We Share Personal Information With
We may share personal information with trusted third parties where necessary and lawful, including:
- ecommerce platform providers;
- website hosting providers;
- payment processors;
- fraud prevention providers;
- delivery companies;
- fulfilment providers;
- suppliers;
- print-on-demand partners;
- email service providers;
- customer support tools;
- analytics providers;
- marketing platforms;
- review platforms;
- professional advisers;
- accountants;
- insurers;
- IT support providers;
- legal advisers;
- regulators, courts, law enforcement or public authorities where required.
We do not sell your personal information.
19. International Transfers
Some service providers may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we will take steps intended to ensure appropriate protection is in place. This may include:
- using countries with adequate data protection recognition;
- using appropriate contractual safeguards;
- using approved transfer mechanisms;
- assessing transfer risks where required;
- limiting the data transferred to what is necessary.
International processing may occur where we use global ecommerce, payment, analytics, email, cloud hosting, fulfilment, advertising or customer service providers.
20. How Long We Keep Personal Information
We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
Retention periods may depend on:
- whether you have an account;
- whether you placed an order;
- legal accounting and tax requirements;
- consumer law requirements;
- fraud prevention needs;
- dispute handling;
- warranty, return or chargeback periods;
- marketing preferences;
- security requirements.
Typical retention examples include:
- order records: usually kept for accounting, tax, legal and customer service purposes;
- account records: kept while the account remains active and for a reasonable period afterwards;
- customer service messages: kept for as long as needed to deal with the enquiry and any follow-up;
- marketing records: kept while you are subscribed and to maintain suppression lists if you unsubscribe;
- cookie consent records: kept as needed to prove and manage your choices;
- security logs: kept for a limited period unless needed for investigation.
When information is no longer needed, we will delete it, anonymise it or securely archive it.
21. Your Data Protection Rights
Under UK data protection law, you may have the following rights depending on the circumstances.
21.1 Right to be informed
You have the right to be told how your personal information is collected and used. This Privacy Policy is part of that information.
21.2 Right of access
You can request a copy of the personal information we hold about you.
21.3 Right to rectification
You can ask us to correct inaccurate or incomplete personal information.
21.4 Right to erasure
You can ask us to delete personal information in certain circumstances.
21.5 Right to restrict processing
You can ask us to restrict how we use your personal information in certain circumstances.
21.6 Right to data portability
You can ask for certain personal information in a structured, commonly used and machine-readable format where this right applies.
21.7 Right to object
You can object to processing based on legitimate interests or direct marketing.
If you object to direct marketing, we will stop using your personal information for direct marketing.
21.8 Rights related to automated decision-making
You have rights relating to decisions based solely on automated processing where those decisions have legal or similarly significant effects.
We do not intend to make solely automated decisions that have legal or similarly significant effects on customers. If this changes, we will update this Privacy Policy.
21.9 Right to withdraw consent
Where we rely on consent, you can withdraw your consent at any time.
Withdrawing consent does not affect processing that happened before consent was withdrawn.
22. How to Exercise Your Rights
To exercise your rights, contact us at:
Please include enough information for us to identify you and understand your request.
We may ask for proof of identity before responding, especially where a request involves account, order, payment, delivery or personal data records.
We aim to respond within the timeframe required by law.
23. Complaints
If you have a concern about how we handle your personal information, please contact us first so we can try to resolve it:
You also have the right to complain to the UK Information Commissioner’s Office.
ICO website: ico.org.uk
ICO telephone: 0303 123 1113
24. Security
We take reasonable technical and organisational measures to protect personal information.
These may include:
- SSL/TLS encryption;
- secure payment processing;
- password hashing;
- access controls;
- account security tools;
- malware protection;
- regular updates;
- backups;
- audit logs;
- secure hosting;
- limiting access to personal information;
- staff or contractor confidentiality obligations where relevant.
No website, system or transmission method is completely secure. You are responsible for using a strong password, keeping your login details private, and telling us if you believe your account has been compromised.
25. Data Breaches
If a personal data breach occurs, we will assess the risk and take appropriate action.
Where required by law, we may notify the ICO and affected individuals.
We may also contact you with security instructions if your account or personal information may be affected.
26. Your Responsibilities
When using DonCapi.com, you should:
- provide accurate information;
- keep your account details secure;
- update your details if they change;
- not use another person’s information without permission;
- not submit false orders;
- not upload unlawful or harmful content;
- contact us if you think your data is wrong or your account is at risk.
27. Links to Other Websites
DonCapi.com may contain links to third-party websites, social media pages, payment pages or partner services.
We are not responsible for the privacy practices of third-party websites. You should read their privacy policies before providing personal information.
28. Third-Party Apps, Plugins and Integrations
DonCapi.com may use ecommerce plugins, analytics tools, marketing tools, review systems, payment integrations, shipping tools, chat tools, security plugins and other services.
These services may process personal information to provide their functions.
We aim to choose reputable providers and configure them in a privacy-conscious way, but each provider may also have its own privacy terms.
29. CCTV, Physical Stores and Events
If DonCapi™ later operates physical stores, pop-up shops, events, showrooms, studios or collection points, additional privacy notices may apply.
These may cover CCTV, event photography, guest lists, in-person payments, click-and-collect and health and safety records.
30. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Changes may be made because of:
- new website features;
- new suppliers or fulfilment partners;
- new payment options;
- legal updates;
- operational changes;
- security improvements;
- changes to marketing or cookie practices.
The latest version will be posted on DonCapi.com with an updated effective date.
If changes are significant, we may notify you by email, website notice or account message where appropriate.
31. Contact DonCapi™
For privacy questions, rights requests or complaints, contact:
DonCapi™
41 Norman Avenue
London
N22 5ES
United Kingdom
Email: Ciao@DonCapi.com
Website: DonCapi.com
32. Brand Notice
DonCapi™ is a clothing and lifestyle brand. Any visual theme, styling, slogans, characterful wording or creative brand identity used on DonCapi.com is for fashion, entertainment and branding purposes only.
DonCapi™ does not promote unlawful activity, violence, intimidation, organised crime, harassment, exploitation or illegal conduct.
33. Copyright Notice
© 2026 – DonCapi™ – All rights reserved.